Why Are Supply Chain Traceability Tools Needed?
By tracking an individual product’s unique journey through each step of the supply chain brands can proactively use real data and insights to resolve issues related to product sustainability, production efficiency, regulatory compliance and risk.
Creating augmented products is the only way brands can communicate directly with 100% of their consumers. Delivering personalized experiences in an increasingly competitive and global market. By sharing unit-level authenticity and provenance information with consumers, brands reinforce transparency and build trust, protecting both revenue and reputation
Secure unique ID’s as the foundation
Stop counterfeit products and illicit trade, give each of your products their own digital identity in mass volume and at low cost. Protect your reputation, revenue and consumers.
More than a serial number – Using our intelligent technology, a unique Trax ID shines a light on every black market. It’s a unique code, assigned to a product forever. It can’t be hacked, even with a supercomputer. And a fake trax ID always gets detected