Digitizing food & beverage products for a safer future
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Food & Beverages
Food & Beverage companies face increasing legislation requirements from authorities and increasing transparency and sustainability expectations from consumers. Trax addresses these core challenges with the same single platform. Delivering a proven scalable, agile, and cost-effective solution
Digitizing Your Business
Unique trax product identities prevent fraud and parallel imports, allowing you to see exactly where your product is in the supply chain and enabling brand owners to talk directly with their end consumers. Authentication helps protect public health by ensuring consumers are purchasing genuine products
With growing global supply chains, food safety is a top concern with both consumers and regulators. The World Health Organization (WHO) estimates that 420,000 people die annually from food contamination, which affects one in 10 people worldwide. Children under age five are at the highest risk with 125,000 children dying every year from foodborne illness, according to WHO.
Oversea’s Mooncakes, one of Malaysia largest Mooncakes manufacturer that produce near to 1mil pieces of Mooncakes annually. They are one of the fist of its kind to implement such technology with the aimed to preserve the culture with technology and used data to expand their market digitally
Oversea Group of Companies
Carrefour Blockchain Integration
Europe’s largest retailer, Carrefour, has integrated blockchain food traceability for free-range chickens in Auvergne, France, enabling shoppers to track each stage of production through their smartphones, reports Reuters. By the end of 2018, Carrefour plans to expand blockchain to other food items including honey, eggs, milk, tomatoes, hamburgers and salmon. Swiss food company Nestle and British-Dutch Unilever have also participated in blockchain projects to improve food supply chain transparency, according to Reuters.